Anime Essay -- essays papers

Anime Anime is the Japanese take on the word animation. It represents the Japanese style of animating c artworkoons. However, not all anime is for children. bulk imported to America is aimed at an adult audience- containing deep written reportlines, graphic violence, gore, as well as nudity and adult situations. This cinematic genre is a debased growing trend in the west and can now possibly be considered the most popular phenomenon among children, considering the success of the much-in-demand anime series Pokmon. Anime art is cognize for its characters big round eyes, abnormal shaped hair, and its unique exaggeration of physical reality. Since anime is basically movies translated into animation, it contains as many subgenres as there argon actual genres. However, the majority of anime contains some type of action or martial arts, so I chose to discuss the action/horror subgenre and will be using Yoshiaki Kawajiris Ninja Scroll to aid in describing its basic elements. Action anime contains titles such as Street Fighter II, Tekken, and Battle Royal High School. near titles Ive come across that would fit horror anime are Shutendoji- the Star Hand Kid, Devilman, Biohunter and Vampire Hunter D. I chose Ninja Scroll as my model not only because its animation is top-notch and its storyline, in my opinion, is excellent, but it fits both the action and horror subgenre. Action/horror anime has three main character types the hero, the damsel-indistress, and the competitor. The protagonist of the story, usually male, is nothing short of a superhero. Hes smart, strong, brave, and extraordinary, usually having some type of supernatural or uncanny power or is extremely know in some type of martial art. Hes a mysterious, isolated character, a lot of the time a wanderer, and is different from all other characters in the story. We number one off knowing little or nothing about him, and as the story progresses, we learn more about his history and powers. In Ninj a Scroll, the hero of the story is Jubei, a mercenary ninja hired for money. He proves in many tolerateations to be extremely skilled in using a sword, and through combining skills, brains, and the facilitate from his trusty blade usually comes out on top, no matter the number or strength of his adversaries. The characters of the story are familiar with his skills and he is known as a master sw... ...e capture Kagero several times, and in the end, Gemma takes her life. The hero then must find and rescue the damsel. Jubei saves Kagero e very(prenominal) time shes captured. After, the hero journeys to confront the main antagonist. On the way, he defeats the last of the henchmen and lower division enemies. When it comes time for the climax, the hero usually has a score to settle with the enemy. Here, Jubei not only tries to go bad Gemmas reign of evil, but also seeks vengeance for the death of Kagero. Theres a long and brutal confrontation, favoring the almost invincible enemy . Jubei is beaten close to death, but in the very end manages to find a weakness and kill Gemma. This scenario is similar in most action/horror anime. Finally, the resolution shows the direction each character is headed- Jubei continues travel the earth with his memory of Kagero and his experiences with Gemma and the Eight Devils of Kimon.Although there is an extremely large selection of anime, even within the action/horror subgenre, they share similar qualities and patterns in the plot of land and characters. The genre keeps its diversity through differences in its animation and storyline of each individual movie.

Impermanence, Selflessness, And Dissatisfaction Essay examples -- essa

Impermanence, Selflessness, and DissatisfactionBuddhism is neither a religion nor a philosophy, scarcely rather a way oflife. This does not imply that Buddhism is nothing more than an ethical codeit is a way of moral, spiritual and intellectual training leading to completefreedom of the mind. (DeSilva, 1991p 5). Of the many Buddhist sects, ZenBuddhism places contingent emphasis on living the right life, and does notrevolve around rite and ritual. Buddhism outlines the three characteristics ofexistence, which aids one in achieving enlightenment. Impermanence,selflessness, and dissatisfaction are concepts that are easily tacit on anintellectual level, but to apply these concepts in ones life is challenging.Impermanence is concerned with the thought that nothing remains static, andchange is to be expected. Selflessness holds that there is no immortal soul orexternal Self that exists in each individual (Fadiman & Frager,1994p 545)selflessness is closely connected with impermanence. Dissatisfaction is a large concept entir ely- it involves the acknowledgment that measly exists.The world is founded on suffering, (DeSilva, 1991p 21) and once anythingbecomes a problem there is bound to be suffering, unsatisfactoriness, orconflict- conflict amid our desires and the state of reality.Dissatisfaction is the most difficult characteristic of existence to apply toones life, as it involves not only the acceptance of this state, but alsooutlines one on how to fragility and cure this state.The notion that the world is an ever-changing environment on all levelsof existence is not a radical idea. In fact, those that have not up to now acceptedchange as a natural state of nature is denying the reality of life. A being andthe empirical world are both continuously changing. They come into being and passaway. All is in a whirl, nothing escapes this inexorable unceasing change, andbecause of this transient nature nothing is really pleasant. There is happiness,but very momenta ry, it vanishes like a flake of snow, and brings aboutunsatisfactoriness (DeSilva, 1991p 29). Both pleasant and unpleasantconditions come and go, it is then the responsibility of the individual to dealwith each situation in the right way. Understanding that there is nouniversal truth, that thoughts and ideas evolve- leaves one open to impr... ... individual is in the fortunate position ofhaving the ability to end the suffering conditions, whether they bepsychological or physical.Consequently, the Buddhist characteristics of existence are useful tothe average individual. These concepts can aid the individual in healthyanalysis of their sort and motivations, as well as offer methods that enableone to actively change aspects of their life that they may be dissatisfied with.BIBLIOGRAPHYDeSilva, J.The Spectrum of Buddhism The Writings of Piyadassi.Buddhist missioner Society New York, 1991.Fadiman, J. Personality and Personal Growth. HarperCollins CollegeFrager, R.Publishers United Stat es, 1994.Suzuki, D.T.Manual of Zen Buddhism. Rider London, New York, 1956.Web Siteshttp//www.ncf.carelton.ca/freenet/rootdi...ism/introduction/truths/NobleTruth--1.htmlhttp//www.inet.co.th/cyberclub/over_buddhism.html

?The Wreck of the Hesperus? and The Perfect Storm :: essays research papers

The More Powerful Sea Disaster StorySome of the most intriguing stories of today are about peoples adventures at ocean and the thrill and treachery of living through its perilous storms and disasters. Two very popular selections about the sea and its terrors are The Perfect Storm by Sebastian Junger and The Wreck of the Hesperus by Henry Long drop downow. Comparison between the two works determines that The Wreck of the Hesperus tells a more powerful sea-disaster story for several(prenominal) different reasons. The poem is more descriptive and suspenseful than The Perfect Storm, and it also plays on a very powerful tool to captivate the readers emotion. These key aspects combine to give the reader something tangible that allows them to relate to the story being told and affects them strongly. A common persons knowledge about sea disasters comes from what they have read in books and articles, and what they see on TV and in movies. The average person does not get to experience the fur y of a hurricane composition on a boat. In order to capture the audiences attention, consideration to details and vivid descriptions are needed to paint a possible picture in their minds. For this reason, the stories have to provide all of the intricate details. In The Perfect Storm, the story starts out with a radio call, not a melodramatic scene that immediately foreshadows the possibility of danger. Rather than describing the storm and its fury, the only mention of the setting is of the visibility and the height of waves. However, in The Wreck of the Hesperus, the poem begins by stating there is a hurricane possible right away. The current weather conditions are pointed out to the reader as shown in the following quote.Colder and louder blew the wind,A gale from the Northeast,The snow fell hissing in the brine,And the billows frothed like yeast.(Longfellow 125)The realistic adjectives paint a picture that the average person can relate to and understand. As shown from the word choice in The Perfect Storm, the poem is easily seen to evoke more powerful imagery. One quality a story needs to possess in order to detention the reader eager and captivated to read is suspense. Both stories have elements of suspense, but utilize it in different ways. The Wreck of the Hesperus does an excellent job of foreshadowing, so one can predict the sequence of events that will happen.

To Kill a Mockingbird by Harper Lee - Reflection :: To Kill a Mockingbird Essays

To Kill a Mockingbird ReflectionWritten in the late 1950s to early 1960s, To Kill a Mockingbird in many ways reflects the state of its society. The polished Rights Movement was occurring at the time, a agitate for human freedom, extending the rights of full citizenship to individuals regardless of race, sex, or creed and the slowly emerging concept of equal rights for all. Although set in the 1930s, it has come to my attention that the book powerfully mirrors its context and was greatly influenced by the values and beliefs of the people at the time.To Kill a Mockingbird in my opinion doesnt represent a true 1930s. It contains many main characters such as Calpurnia and Atticus who have morals and personalities that I felt out-step the time period. These qualities seem to originate from the essence of The Civil Rights Movement instead. In the 1930s an African American woman wouldnt have had so much power everywhere uninfected children like Calpurnia had over Scout and Jem, and peo ple like Atticus who were sympathetic to the African Americans would have had none of the support Atticus had with Heck Tate, Mr. Underwood, just to name a few, the way he did. Perhaps I feel this way because of the novels overall focus on casting Atticus as morally cover and racial prejudice as something terribly immoral, which were rather new concepts introduced to America during The Civil Rights Movement. The insights into the lives of the African Americans, contrasted with the more flawed white community (with its many not so pleasant members such as the Ewells) in Maycomb, cast a warmer light onto the black community. This representation I think reflects the changing views of the people in the novels context and the challenge against racial prejudice that was the core of The Civil Rights Movement. In the 1930s there would have been nothing wrong with what straight off we recognise as racial prejudice, in fact it would have been the other way around with showing prejudice as t he morally correct thing to do for a proper white person.Though prejudice to African Americans was still very much an issue throughout the novels context. This can be seen through the likeness of Tom Robinsons trial and the Mississippi Burning trails. In both these cases I noted that a white persons word has prevailed over a black mans based on the notion that one race is superior than the other.

Welsh Poetry Comparison and Analysis Essay examples -- Owen Sheers Dyl

Welsh Poetry Comparison and AnalysisThis essay will consider twain verses, both written by Welsh authors. Thefirst poem to be discussed will be Dylan Thomas Do Not Go Gentle intoThat Good Night. Following this, the emphasis will progress to OwenSheers poem, When You Died, where ongoing comparisons between the twopoems will be made. The content of this essay will discuss the themesand ideas present in both poems, and the devices and techniques usedto illustrate them. One of the distinct similarities between the twois that both are themed heavily on the topic of death. Bearing this inmind, the atmosphere, mood and tone of each poem will be discussedwith both comparisons and differences made. In addition, the differentsets of structures used will be analysed and the effects resultingfrom the employment of these structures.Dylan Thomas poem is in the form of a villanelle. This can beinferred from the rigid structure of xix lines and the rhymingscheme, which utilises only two rhymes t hroughout the entirety of thepoem. The strict rhyming scheme gives the poem a strong rhythm and adetermined, inflexible pace, and as a result, the poem exudes a senseof insuperability in the face of death. The repetitiveness of therhyming lends an imploring tone to the poem and as such representsThomas genuine confined - to advocate (to his father) the subjugationof death, as confirmed by the theme of the poem.Throughout the poem, night is used as a metaphor for death. Thiscomparison is apt to the finis that both are regarded with fear andapprehension, feelings also associated with darkness, which is alsoused, as a metaphor for death. The night, however, is referred to asbeing a great nig... ...ivid recollections of the pasthe possesses, which perhaps provide him with an opportunity to escapefrom the traumas of reality.The significance of the egg could possibly a subtle portent of hope later on death, even new life. The decreed note that the poem ends onconsolidates this idea. This concept ties in with the one used inThomas poem where, as mentioned earlier, he refers to death as beinggood, thus indicating the benevolence of death, a release fromsuffering. Hence the moral of Sheers poem, although relativelyelusive and ambiguous in comparison with the moral of Thomas poem, isthat there is hope after death. The moral of Do Not Go Gentle intoThat Good Night, is much more apparent, the theme displayed in thetitle (metaphorically) and throughout. Thomas poem therefore urges usto troth against death, a message pertinent to everyone.

Welsh Poetry Comparison and Analysis Essay examples -- Owen Sheers Dyl

Welsh Poetry Comparison and AnalysisThis essay will lease two poems, both written by Welsh authors. Thefirst poem to be discussed will be Dylan Thomas Do Not Go Gentle intoThat straightforward Night. Following this, the emphasis will progress to OwenSheers poem, When You Died, where ongoing comparisons between the twopoems will be made. The content of this essay will discuss the themesand ideas present in both poems, and the devices and techniques usedto illustrate them. One of the distinct similarities between the twois that both are themed heavily on the topic of death. Bearing this inmind, the atmosphere, whim and tone of each poem will be discussedwith both comparisons and differences made. In addition, the differentsets of structures used will be analysed and the effects resultingfrom the employment of these structures.Dylan Thomas poem is in the form of a villanelle. This can beinferred from the rigid structure of nineteen lines and the rime scheme, which utilises only two rhymes throughout the entirety of thepoem. The strict rhyming scheme gives the poem a strong rhythm and adetermined, inflexible pace, and as a result, the poem exudes a senseof insuperability in the face of death. The repetitiveness of therhyming lends an imploring tone to the poem and as such representsThomas genuine intent - to advocate (to his father) the subjugationof death, as confirmed by the theme of the poem.Throughout the poem, nighttime is used as a metaphor for death. Thiscomparison is apt to the extent that both are regarded with fear andapprehension, feelings also associated with darkness, which is alsoused, as a metaphor for death. The night, however, is referred to asbeing a good nig... ...ivid recollections of the pasthe possesses, which perhaps provide him with an opportunity to escapefrom the traumas of reality.The significance of the egg could possibly a subtle portent of hopeafter death, even new life. The positive note that the poem ends onconsolidates this i dea. This concept ties in with the one used inThomas poem where, as mentioned earlier, he refers to death as beinggood, thus indicating the benevolence of death, a release fromsuffering. Hence the moral of Sheers poem, although relatively knotty and ambiguous in comparison with the moral of Thomas poem, isthat there is hope after death. The moral of Do Not Go Gentle intoThat Good Night, is much more than apparent, the theme displayed in thetitle (metaphorically) and throughout. Thomas poem therefore urges usto fight against death, a message pertinent to everyone.

Service Marketing Management

TITLE PAGE Subject MKT8003 answer Marketing Management grant 1 (Individual assignment) Title of Assignment Marketing Audit Report bivouacking v Sdn Bhd sum up Word Count 2000 words Date of Submission 31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prep ard for pack fiver to indicate how the organization is currently performing in their value train. The report is prep ard based on secondary data ga at that placed from reliable sources which is available online.In this report the background of ring five-spot lift lyceum is explained to understand the current internal resources and capabilities in its prep atomic number 18dness for servicing their tar repair node in Malaysia local market. The finding of issue status as, everywhere every last(predicate) and study issues of the company as be start, Overall camp out quintuplet are current in gritty- eat up client focus and in fact the majority of regular climbers are not in the high-end categories. Although the facility and technology is excellent advance compare to some others adversarys, the footing of attend to has clearly return it is unaffordable to the middle class, thence that is lack of nonchalant head counts.The major problem is lacking of promotion, multitude Five current intentions the st postgy of word-of-mouth, as per research 100% of interviewee get the know Camp Five as from friends-to-friends referral only, many other promotions shall be implemented as to improve on the performance bequeath be repointn in TOW analysis in this assignment. TITLE PAGE Contents TITLE PAGE1 EXECUTIVE SUMMARY2 1. 0 PURPOSE OF radical4 2. 0 THE INTRODUCTION4 3. 0 TARGET CUSTOMER7 4. 0 EXTERNAL ANALYSIS8 5. 0 INTERNAL ANALYSIS12 6. 0Service shade abridgment13 7. 0 SWOT ANALYSIS16 8. 0 TOW17 9. 0 CONCLUSION19 10. 0 LIST OF REFERANCE19 1 APENDIX SURVEY FORM21 How Do You Rate Your Climbing? 22 1. 0 PURPOSE OF REPORT (222words) This is a continuous of audit report of Camp Fiv e Sdn Bhd, The propose of this report is to present the service step from organization vista and customer perspective point of view in delivering and receiving the service in service marketing aspect. The elements covers include the internal & external analysis of organization, gap between the customers perception and expectation. Those factors leave alvirtuoso influence on to the organization and its work from the lycee toward the end consumer directly or indirectly.It is to help the organization to understand more about their customer and prescribed of new customer. Same prison term the current marketing promotion plan must be implementing in an effective way on it services reference reach the company targeted headcount for the gym. Scope of report, this report will cover the analysis in phase one, the sources of the report is based on some level of internet resources, but mostly is from interview with customers and my friends as the employee which is working in the comp any as manger positions.The inspireation of this service marketing audit will be done in phase two of the following of this report. The monitoring of service will be from time to time based and this marketing service audit report accuracy credibility will remain valid for the next six month period. 2. 0 THE INTRODUCTION OVERVIEW OF THE SERVICE ORGANIZATION (335words) 2. 1 Brief Background Camp Five is a place provides training and a place for training, working out and meets new friends. It is facilitated with raise wall, cafe, Pro shop, high technology shower, kid place area and inspectorial training programs.Training program is designed for children, beginners, leisure and advance climber or masses can come for Yoga classes too. The move up gym is operating under Switzerland management. The wall was built by climbing wall BLOCX Sdn Bhd, which is the partnership company with Camp Five, Blocxs current major wander are building and developing rock climbing wall around Asia region , they head quarter is fold upd in Oberwil Switzerland, the other office is located impudently Mexico America, Colombia sec America and Shah Alam Malaysia.Camp Five Sdn Bhd started its operation since 2005 in Malaysia, located inside famous landmark shopping center of Kuala Lumpur The One Utama obtain Complex. The internal gyms environment is housed in 10m high air-conditioned glass tower, a-state-of-the-art climbing facility inside a shopping center, next to major business suite ex heightenable TV3 and IBM office, Hotel, colleges and international schools resembling KDU and KBU, hotel and the high end household area.For first time customer, it is a must to join the climbing class they need to pass on climber safe examination and If you are first time in this gym customer need to pass soulfulnessal climbing skill testing section is need before customer are able to limp-in and use for the service. 2. 2 The Service Blue bell ringer The steps of servicing process of Camp Fi ve has provided as per below (Regular Customer) Regular Customer Steps of Blueprint Camp Five Step 1 Customer Arrived to gym Step 8 interact with friends start to climb Step 2 Registration Step 9 Trainer provide training Step 3 Check in, payment and letting of gears Step 10 Customer received training Step 4 Collect entrance fee and drop the constituent card Step 11 Take beg from lock, shower and change attire Step 5 Updates system with payment Step 12 Return the member card attract rented gears Step 6 Change attire and keep beg at locker Step 13 Collect member card and process check out Step 7 Put on climbing gears Step 14 Customer leaving the gymThe servicing purpose of Camp Five has provided as per below (Regular New customers) It is content with 14 steps of service blueprint for regular and new customers with the service supports, support process, back show, on stage and customer action show. 2. 3 The Marketing Mix 7Ps According to Kotabe and Helsen (2011, p332) co mpanies can pursue three global strategies to penetrate foreign market, which is harvesting extension, harvest-home adaptation and product invention.THE MARKETING MIX FOR CAMP louver SERVICES harvest-home Climbing gym, Yoga class, Climbing training, Corporate team building, Sales of climbing gear, Rental of gear Place Outlet hole- lyceum center Promotion Membership fees discount, Training course discount, Selected item discount via Internet, Face-to-face, Facebook. Pricing High price for per entry Average price for membership 3 month-1 year. People Student, Professional climber, Leisure climber, Working Adult, House wife, Children, Trainer Physical Evidence Innovative design, puff up maintain of climbing equipment, Tidy uniform, Membership cards, Clean and advance washroom. Processes From they enter the gym to exiting the gym. Fast payment process, Paid before entered, Simple check in process, High customer involvement, Well of training flows. 3. 0 TARGET CUSTOMER ( 116words) The type of target customer is sports oriented they maybe experience climber, leisure climber and explorer.This is Malaysian or non-Malaysia, working, living and studying within 15km from Bandar Utama area, male 50% and female 50% with the minimum earning of salary RM4000 to RM20,000 with some western culture background. Camp Fives targeted customer can be separated into the following companys, 1. Student 2. Foreign Resident 1. Working Adult 1. Corporate & School Group Description 1 Student Majority are from 15-25 years old, young male and female. Foreign students who follow their family came and living in Malaysia or coming in alone with the purpose of further educations.As financial supported by their parents with background mostly associated with high-end society, therefore cultural is more open to adventure sports with more buying power for pleasure skinny. 2 Foreign Resident Work migration under the foreign resident, coming in and working here as temporary for cer tain project for 1-5 years, with precise high income on fairish at lease RM 20,000 or more per month. Seeking for high quality lifestyle with high purchasing power, Caucasian or Asia came from high-technologys country. 3 Working Adult Locate Malaysian customer, working, living or studying around Petaling Jaya or KL area. In average a working person with personal income of minimum RM4000, male or female with high education level, outgoing personality and equal sport. 4 Corporate School Group customer is those will like to come for as a company or schools event targeted for corporate team building function is not a crook activity. circuit card 3a In the hierarchy of effect model, customer was visit to this gym are existential influence on behavior. Affect Behavior Cognitive.First come from their expression want to try this climbing experience, and then they took action to climb lastly learning process. 4. 0 EXTERNAL ANALYSIS 4. 1 PESTAL ANALYSIS OF CAMP quintuple (290word s) A PESTEL Analysis of Camp Five Sdn Bhd, this model is designed bank note on the macro-environment could effect on the organization. Includes with Political, Economic, Social, Technical environmental and Legal issue, on average social issue carries the most weight in the climbing gym industrial, payable to it is an experiential goods and services. Factor IncludesPolitical Change trading rules, tax, change in government. Economic Interest rates, exchange rates, national income, inflation Social Ageing population, attitudes to work, income distribution, customer taste, education levels, migration flow and working hours of customer Technological Innovation, new product development, rate of technological obsolescence, safety drinking water system, online advertising Environmental Reduce use of paper, encourage cotton towel, global warming, environmental issues Legal e. g. controversy law, health and safety, employment law, business law remit 4aDETAIL OF PESTEL ANALYSIS IN CHART Political Factors Change in trading rules, Camp Five it is owe by a Sweden Company may influence the business trading terms. Tax, the rate will change in rock climbing product and equipment, all climbing equipment is imported good. If government is not stable company may re-locate in the investment in other part of SE Asia. Economy Factors transpose rates will influence of company income, because company HQ is in Europe. National incomes and unemployment rate, determinate customer willingness to spend on leisure product like gym servicing.Inflation rate will influence on the wages of staff and operation expense, exchange rate of equipment, imputable to the product are all imported, when Euro and buck price down. Social Factors Customer change in taste in switching of interest in this gym, aging of society, if this city gets older than the target group (aged of 14-45) will the target customer group will get smaller. Education and income level amplifications, people tent to conce rn more with health issue and increase in working-out in gym. If working hours increase the number member able to visit at week days will decrease.Migration flows increases our customer will increase, and due to climbing sport is more popular in foreign country. Technology Factors The uses and for sales climbing devices and equipment is important product in our Pro-Shop, and the technology world use to with in the gym, free Wi-Fi connection, fully air-conditions, high technology shower systems, water filler give customer with a confinable gym environment as wellhead as the auto- belaying device, customer can still climb while waiting for their buddies arrived. Legal Factors Climbing environment is designed with anti-fire and safety pat material and cushions.It is everlastingly monitored by instruction eying around. Safety training and handbook ensure all customers understand the safety rules in the climbing gym and rules of use climbing equipment. employ rules follow as per Mal aysia government guideline in employment handbook. Camp Five apply Malaysia Law system where the mother company from Sweden applies EU law. Environmental Factors Encourage customer and staff reduces on use of plastic water bottom and encouraging drinking in refilled directly from pipe, recycle bin services is provided. Encourage customer to use cotton towel in the gym and cafe instant of paper.Weather change, determines people likeness to climbing interior or outdoor(a) the day and the location, lax access to gym. Table 4b 4. 2 Porter Five Forces of Macro Environmental Analysis The use for porter five forces analysis is the measure the threat within the competitor and business. The key rating system have been applied as per following, Key order System (1. Very Poor, 2. Poor, 3. Neutral, 4. Good, 5. Very Good) The Rating System Porter 5 Forces of Camp Five 5 Forces Camp Five Cyberjaya Adventure Mad Monkey 1. Existing rivalry 3 3 2 2. New entering 3 2 1 . B. P of Buyer 5 3 3 4. Threat Substitute 5 3 2 5. B. P of Suppliers 3 4 2 Total 19 15 10 Rating System very poor-1 very good- 5 Table 4b The detail of Porter Five Forces will be explained as per below chart (4c) Porters Five Forces of Competitive Position 2. New entering Medium there is the only gym within 20km from the resident, technology is in way advance than other, due to the built cost is high, but competitor can built in cheaper gym with lower cost. 5. Bargaining Power of Supplier 3.Bargaining Power of Buyer 1. Existing Rivalry Medium, the product has substitutes and minimal switching costs, which result in low competitive pressures in the supply side. at the medium stage, although the quality and service is very good but there is still many customer select to go for low price choice lead to high degree of differentiation, therefore can be competitive. Buyer low stage the high end customer will preferred to purchase with receiving the best quality of service t han switching to look for other alternative. 4.Threat Substitute Low level, as the product is same but the quality of facility and lifestyle is unlikely to be change by it taste. Table 4c 4. 3 Industry Analysis Due to this is a experiential goods in terms of economy and political will influence on change in it price, the great run of bargaining power with buyer and provider are at every low risk, only seeing the possibility of new gym within this area can be compete with Camp Five but the possibility is still low, high chance of customer may lost interest and less visiting, due to friends, time of work and other reason. . 4 Customer Analysis The collection of data from customer analysis is conducted in face-to-face interview and subject area format, it is target to understand the customer unavoidably and current marketing trends towards satisfaction measuring in the climbing gym environment by service provided located with Klang Valley area. 4. 5 Competitor Analysis Major competitor rock climbing gym within Malaysia, provided climbing service to rock climber, will be cyberjaya adventure center in Cyber Jaya, MadMonkey indoor bouldering center in Wangsa Maju, Shah Alam outdoor adventure in Shah Alam and The factory climbing gym in Subang Jaya. They provide service like top-rope climbing, bouldering wall, travels walls and lead wall climbing, so far only Camp Five and Cyber Jaya Adventure was able to provide all the service in one center. The price as quality show as below, 5. 0 INTERNAL ANALYSIS 5. 1 Resource Competency Analysis The uniqueness of Camp Five has believed in providing the best environment and the best service in Asia, with high quality level of modern lifestyle and beauty of sports.And all employees in any position and time are responsible to customer safety first, staff must curb action to help and remain ensuring the individual safeness in climbing environment. 5. 2 Share Holders Analysis The matrix below shown in table below i s applied to show the internal and external stakeholders that have direct or indirect impact on the growth of the business. grandeur of stakeholder High Low Influence of stakeholder High Key group Silent group Partners Government Ministry of Environment Management, Shareholders New investor Low Vocal Group moot group Employees Individual customers Marketing teams Contractor Agents, Cleaner Distributors Table 5a Stakeholder Analysis The key groups are partners, management, other shareholders and new investor. The customer groups are the key to the extract of the business. The faster the target market will turn into royal customer, gym can sustain and growth in its business operation and provides in dogmatic growth. 5. Performance Analysis Current the sales of the organization is the low head count especially in low season like long humankind holiday times, although we have a big number of members but however they are non-actives, the targeted market share of customer group has not been achieved, overall make it on the long term membership customer which sign up for 6month-1 years membership. That could count on average of 40% of total business. The others revenue are selling on climbing equipment, team building outdoor projects for groups and climb pays per entrance. . 0Service Quality Analysis (298words) To measure the service quality of Camp Five I have provided the analysis based on face-to-face go off with interviewee with purchasing experience in Camp Five Climbing Gym, the analysis result show as below. (The full version of service survey form is reference in the appendix) The SERQUAL Model analysis will based on question 3-15 only, show as per below, SERQUAL Model of Service Survey Q Survey Questions 1 2 3 4 5 Q being answers Total score No. f Interviewee Means 1 First time to this gym 60 600 n/a 60 n/a 2 How do you know this Gym 60 600 n/a 60 n/a Rate you overall experience (Scoring System da ta are serve for the GAP analysis) 3 Were you server cultivated? (If No-1, Yes- 5) 60 60 300 60 5 4 Were you server -Informative? (If No-1, Yes -5) 20 40 60 260 60 3. 7 5 Rate of total expectation 60 60 240 60 4 6 Staff helpfulness 10 40 10 60 240 60 4 7 The price of entrance fees 20 10 20 10 60 140 60 2. 8 The attribute of the gym 10 40 10 60 240 60 4 9 Varieties of climb 10 40 10 60 240 60 4 10 toilet facility of this location 40 20 60 260 60 4. 3 11 Clean 10 20 30 60 260 60 4. 3 12 Environment safety 40 20 60 260 60 4. 3 13 Training experience 10 10 20 60 60 3 14 Quality gear for rent 10 20 10 40 120 60 4 15 Rate over climb experience 50 10 60 250 60 4. 2 Personal particulars 16 sexual activity 20 40 60 The details of this survey are provided in survey form on appendix at last page of this report. 17 Age 20 30 10 60 18 monthly Income group 50 10 60 19 Frequency of visiting 40 10 10 60 20 stick out to join membership 30 10 40 21 Already member? 30 30 60 21A Which member plan? 10 10 10 30 Table 6a As per the rating system and survey 100% of customer gets to know about this gym by friends referral, as per survey the promotion is not strange enough in its attraction to new walk in customer. QUOTA SAMPLING QUOTA SAMPLING Race No. Survey % Chinese manly 8 13% Female 12 20% Malay Male 5 8% Female 5 8% Indian Male 2 3% Female 2 3% Forigner Male 13 22% Female 13 22% Total 60 100% Table 6b As per quota sampling analysis shows that the 34%Chinese, 16% Malay, 6% Indian and 44% Foreigner participant in the survey analysis. Overall customer were being serve courteous in scoring at the highest at 5, and the price of entrance fees score at the lowest at 2. only. Interpreted the staff has a good relationship and treated customer as very important, but however the price is disappointing from customers point of view. GAP ANALYSIS CUSTOMER light EXPECTATION ANALYSIS Provider Gap Customer Expectation Customer Perception GAP Listening Gap 4 3 (1) Service devise and Standards Gap 4 4 0 Service Performance Gap 4 1 (3) Communication Gap 5 5 0 Total 17 13 -4 Dis-confirmation GAP Low-1, High-5 Table 6c Disconfirmation GapAs Disconfirmation model, as in the GAP model table shows in total of -4 dis confirmation Gap between customer perception and expectations. Overall they score the highest gap -3 of performance gap, operation staff need to improves on its service performance skills in term of the white-hotness of toilet, change in water filler, repairing of rental climbing equipment, quality of training and redesign the current price package. The communication and listening wish is very good scored at 0 gap means the customer is very satisfied with the current communication service of employee. . 0 SWOT ANALYSIS (242words) As per chart, show CAMP FIVE has more advantage in s trengths and opportunity as compare to the weakness and treats it has shown a positive growth in the future. The further explanation will be shown as below. Strengths Weakness High in technology To pricy Strong employee capital High operation expensive Largest climbing gym in Asia stipulate to a small customer group from interests Convenience of location Good environment Opportunity Treats Expend to new customer via more promotion Product substitution Give FOC test climb section and tight-up promote Change of customer taste Tight up with government Low season world(prenominal) and locate competition Table 7a SWOT ANALYSIS IN DETAILS Strengths The strengths of Camp five they provides high technologies in wall climbing technologies following the current and most up-dated as Europe standard, theyre the largest gym also the best climbing in Malaysia, further Malaysia Climbing Campion is working under Camp Five, all others is also professional certified training by UIAA. They are 10,000 square feet with located inside a shopping hall, gives customer all connivances, justifiedly in the middle of city. Weakness Price is too high for medium end climber or either some student which have time to come as compare to the others gym is about 25-40% higher than other like PutraJaya adventure and Mad Monkey gym, although they does not have the same location advantage. High operation cost, due to the rental, hiring of employee with design maintain and operating, they also have small customer group with attracted to this sports. Opportunity Customer group can be increase into varies of group including, student, working, employee and government, open new market, increase in brand royalty and awareness. Increase in open competition number of event for members link with international, tight up with UIAA Treats Customer may change in interest of climbing, low season people prefer going for holiday, change location to climb. Table 7b 8. 0 TOW TOWS (50wor ds)A TOW Analysis to the advance of SWOT to specific the elements of service marketing address Intangibility, perishability, co-production, customer contact people, material evidence using Strength and Opportunity, Weaknesses and Opportunity, Strength and Threat, lastly Weaknesses and Threat (WT) exhibiting as per followings. INTERNAL STRENGTHS INTERNAL WEAKNESS 1. High in technology 2. Strong employee capital 3. Largest climbing gym in Asia 4. Convenience of location 5. Good environment 1. To pricy 2. High operation expensive 3.Limit to a small customer group from interests EXTERNAL OPPRTUNITIES SO STRATEGIES WO STRATEGIES 1. Give FOC test climb section and tight-up promote 2. Tight up with government 3. International and locate competition 1. Increase on marketing tight up with government project. 2. Tight up with more international competition host in Camp 5 3. Create more events and create awareness through press and news. 4. Get free climb section with event tight up with mall. 5. publicise in Asia Climbing magazine. 1. Re-structure the price 2.Increase the sales volume after to co-operate rate, eg. IBM, One World Hotel staff and tourist discount rate, increase customer group. 3. advertize in tourism Malaysia. 4. Reduces on the use on electricity saving operation cost. 5. Attract external customer to try rock climbing EXTERNAL panic ST STRATEGIES WT STRATEGIES 1. Product substitution 2. Change of customer taste 3. Low season 1. Increase in brand royalty 2. Arrange more activity to get member together again 3. Give special promotion at low season/ week days . target more office people and encourage them to come after office hours. 1. Avoid too much promotion rules in joining the membership 2. Promote friends-friends or buy one get one member free to crease interest of new members. 3. Let people enjoy this place more than other gym 4. Promote gym member switching discount or give 3 hours free personal training. Table 8a Strength and O pportunity (SO) By increase project from different dimension, attract more opportunity and take advantage of the good location.Increase events example in 2006 the World Cup Europe climber from UIAA attends to climbing during dressing for competition includes with national climbing team from Italy, France, Austria, Slovenia, Spain, Switzerland, and Germany etc. Weaknesses and Opportunity (WO) Make adjustment to the price and open up new market group like one world hotel tourist discount or business discount, VISA card member promotions, one-card member test climb section, promote the selling stiffness in Point-to point exchange gift credit card promotion.Strength and Threat (ST) Use event to increase the brand royalty to passed , current and future customers. Target more people from the office around the gym to come, make road show to promote the gym and facilities. Weaknesses and Threat (WT) Try to make the promotion easy for customer to purchase try to avoid many Purchase to Purchase rules, try to give customer benefit able and interesting, when the headcount reaches the target (set a target) than cut of the special promotion and keep the regular promotion just to keep the royalty customers. 9. 0 CONCLUSION (215words)This report concludes that Camp Five is good place to youth people to work-out and meet new friends, Camp Five has the great quality and it is very suitable for the Malaysian marketing in it expansion. thus far in total they are lack of awareness, as rock climbing is still a very new sport for Malaysia as compare to the west, therefore promotion is an essential. Overall customer has a good rating with the service provided by Camp Five but however due to the other competitor in the marketing has some influence on customer perspective therefore the building the brand and royalty customer with in the climbing net profit is important.Customer overall has a high interest in rock climbing and I can see they are quite royal to the interest, but due to the most majority of climbing is in the low-middle end, rating of customer the price over is too high and not expectable by most long term climber, they will prefer to seek for other alternative to climb although the location may not be as convenience. Camp Five should take customer in as lower price and get more royalty customer, focus on headcount is not important, however the suggestion for Camp Five will be presented in phase 2 of the assignment. 0. 0 LIST OF REFERANCE Company Research 1. Camp Five Sdn Bhd 2012, viewed 31 July 2012, http//camp5. com/ 2. BLOCX Sdn Bhd 2012, viewed 30 July 2012, http//www. blocx. com/projects/camp5. hypertext mark-up language 3. Alpine 2012, viewed 2 Aug 2012, http//amga. com/programs/alpine_AGE. php 4. UIAA 2012, viewed 21Aug2012, www. theuiaa. org/ PESTEL Analysis 5. PESTEL analysis of the macro-environment by Oxford University Press. 2007, viewed 31 Jul 2012, http//www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. ht m 6.PESTLE analysis history and application by CIPD. Retrieved Nov 2010, viewed 30 Jul 2012, http//rapidbi. com/the-pestle-analysis-tool/ Blue Print 7. Kotler,P,Brown, L, Adams,S Armstrong, G2004, Marketing, 6th edn, Pearson Education, Australia 8. Shostack, GL 1992, Understanding services through blueprinting, in T Swartz, D Brown S Brown(eds), Advances in services marketing and management, vol. 1,JAI Press, 9. Greenwich, CT, pp. 75-90. 10. Dr C. Thomas Oliva(2012), Basic blueprint reading and sketching 50 th edn, Thomas Delmar. 11.Newell Frederich(1926), customer relationship management in the new era of internal marketing, New York, London McGraw-Hill, 2000 12. Valarie A. Zeithaml, Mary Jo Bitner and Dawayne Gremler (2008), Service Marketing Integrating customer focus across the firm 5th ed. Service Marketing 13. Christopher Lovelock and Jochen Wirtz (2011), Services Marketing People, Technology, Strategy. 7th ed. , Upper Saddle River, New Jersey Prentice Hall Porters Model 1 4. Chapman, A 2004-2009, Porters Five Forces Model, BusinessBalls. com, Leicester, England, viewed 19 August 2011, http//www. usinessballs. com/portersfiveforcesofcompetition. htm Others 15. CIA 2012, The worldfact book, viewed 10 Aug 2012, https//www. cia. gov/library/publications/the-world-factbook 16. Konopka, G. (1973) Requirements for rock-loving Development of Adolescent Youth, Adolescence. VIII(31), p. 24. 17. Thomas, A. (2003) Psychology of Adolescents, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88 11 APENDIX SURVEY FORM A survey forms has adjoin as the result outcome of interview with Camp Fives customer. CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing?We are act to providing you with the best climbing experience possible, so we welcome your comments. satisfy fill out this questionnaire and place it in the box in our check-out reception counter. Thank you are you a first time coming to this climbing gym? YesNo How do you know ab out this climbing gym? AdsReferralOnline/LearnOthers Website from Vision recreate specify __________________ * * How do rate the total expectation with us, please rate as per below. The reliability of the staff 12345 DisappointingExceptional The willingness the staff Helpfulness or friendliness 12345DisappointingExceptional Was you serve Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments.Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify __________________ * * How do rate the total expectation with us, please rate as per below. The reliability of the staff 12345 DisappointingExceptional The willingness the staff Helpfulness or friendliness 12345 DisappointingExceptional Was you serve Courteous? Informative? YesNoYesNo The price of entrance fees. 12345DisappointingExceptional The attribute of the gym Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 1234 5 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month one time every 2 months Other Do you plan to join to our gyms membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training exper ience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. (If any) 12345DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gyms membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more unforgettable to you? What training course did you interpreted? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping CentreBandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http//www. camp5. com emailprotected com * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http//www. camp5. com emailprotected com

No Cigarettes, No Smoking

The harm of dope is a hot issue which has being discussed in many countries for a long time. at that place are 1. 2 billion of lowlifers in this world, which is one-fifth of the world population. The Centers for Disease Control and Prevention reported that adult male smokers lost an average of 13. 2 days of life and female smokers lost 14. 5 years of life because of fastball. Even though spate know that cigarette is bad for health, they assuage bear freedom of green goddess.Nowadays, both producing and smoking cigarettes are still free choices especially in America because as Americans we first protect our freedoms and the government gives us rights to elect our profess ways of life allow in the free market economy for producing cigarettes and the freedom of smoking. But cigarettes suck in nothing good for health. It not only kills the smokers themselves retributive now also harms the non-smokers by breathing second-hand smokers, which should be considered as murder. So governments should make law to stop producing cigarettes completely. Smoking cigarettes may increase the risk of many health problems.According to the 1982 United States Surgeon Generals report, Cigarette smoking is the major single cause of cancer mortality death in the United States. Cigarette smoking is the confidential information cause of 90% of lung cancers which is one of the hardest cancers to treat and others cancers in the mouth, larynx, esophagus, kidney. It may also cause heart disease, aneurysms and stroke, etc. Besides, breathing secondhand smoke is also harmful, just like the 2006 US Surgeon Generals report said that the secondhand smoke kills children and adults who dont smoke.So, we should find a way to save the lives of the smokers and protect the non-smokers from smoking. T present are already variety ways to control smoking, but none of these ideas can stop smoking completely. For example, people think schools should teach kids and teenagers about the harm s of smoking because education is the outgo way to keep their children out of reach of cigarettes. All the high schools in United States have health secern which teaches teenagers the health problems that would caused by smoking. I guess that when I was in high school, we had two speakers telling us their smoking experiences. They are two old men who had smoked or many years and when they talked to us, they had to breathe through a hole in their throat. After that class, I felt that I hate smoking much more than before, and I believed that class would help motivate teenagers to get away from cigarettes. However, on that point are still many teenage smokers who dont care enough about their own health, they just want to get the short term excitement but never think about the long term effects. According to Harriss pedagogy in The Tipping Point, even early education of dangers of smoking doesnt work so well. Telling teenagers about the health risks of smoking It will make you wri nklyIt will make you impotent It will make you dead is useless (The Tipping Point 249). This tells us some other truth which is that children dont care about what adults are saying, but what they are doing. It is impossible for adults to produce and smoke cigarettes, and teach the children not to smoke at the same time. Tobacco products in the UAE found another way to discourage smoking. They carry graphics of blackened lungs and a hemorrhaged-impacted brain on cigarette packs to warn the smokers about the dangers of smoking. This is only a reminder of the dangers of smoking but not an action to stop it.Smokers will buy cigarettes no matter what graphic is on the pack, and the problem of smoking will be still there unsolved. Making law to ban smoking seems like a good idea and many governments have doing it. Singapore is the best example of smoking ban and it has been extended to almost all the public places. According to the present law of smoking ban in Singapore, Smokers found flouting the rules are fined a token(prenominal) S $200 Singapore dollar up to a maximum of S$1000 if convicted in court, while the managers of the establishments are fined S$200 for a first offence, and S$500 for a subsequent offence. This idea is much better than others. But the problem is that no matter what punishment is it, if someone wants to have a cigarette, they will always find a place to smoke. Besides the examples that I mentioned above, in Gladwells book, he also states many other things that people have tried for controlling smoking.The anti-smoking movement has focused, so far, on raising cigarette prices, curtailing cigarette advertising, running public health messages on radio and television, hold in access of cigarettes to minors, and drilling anti-tobacco messages into schoolchildren. (TP 250) If any of these ideas have been worked out, we wont be discussing smoking issue now. I believe that all the methods include the anti-smoking movement are helpful to contro l smoking and discourage people to smoke less. But we have to face the truth which is that once there are people producing cigarettes, there will be people smoking. In fact cigarette is the guilty agent and it should not be produced. Thus, stop producing cigarettes is the only solution to solve the smoking problem thoroughly and save peoples lives.In the past, we have to use many different ways to discourage smoking because people smoke for different reasons. But if theres no cigarette in this planet, people who smoke for relieving stress and boosting mood will find other healthful activities to do to relax themselves instead of smoking. Many teenagers who smoke because theyre curious, want to try something dangerous, or to act like adults, wont have these kinds of thoughts at all if no one around them smoke.And for the heavy smokers who are already addicted and failed to quit smoking, there will be no more temptation. Since here is a solution which can solve all the problems at on e time, why dont we try it? Stop producing cigarettes will affect the benefits of the Cigarettes lodge producers and the governments, and it may also lead to unemployment in tobacco industry, so it is the governments responsibility to make a law of it to lead and urge all the people include the producers and the smokers to practice together and make this solution works.Although it is not an easy thing to do and it must take long time to be done, we should start from fine step and make it come true, because no matter which country we are from, as human we suppose to have at least one general value that health is much more important than material benefits, in fact it is the most important thing in everyones life.

Purusha Suktham

Purusha evaedaghm sarvam yad bhootam yachcha bhavyam uta amritatvas yeshaanah yad annenaa tirohati 03 Yetaavaan asya mahima ato jyaaya aghascha poorushah paado vishvaa bhootaani sya tripaadasya amritam divi 04 Tripaad oordhva udait purushah paado syehaa bhavat punah tato vishvaan vyakraamat sa asana anasane abhi 05 Tasmaat viraada jaayata viraajo aadhipoorushah sa jaato atyarichyata pashchaad bhoomim atho purah 06 Yat purushena havishaa devaa yajnam atanvata vasanto asya asee-daajyam greeshma idhma saraddh avih 07 Saptaasyaa san paridayah trih saptah samidah kritaah devaa yad yajnam tanvaanaah abadhnan purusham pashum 08 Tam yajnam barhishi prokshan purusham jaatam agratah tena devaa ayajanta saadhyaa rrishayas cha ye 09 Tasmaad yajnaat sarvaahutah sambhrritam prishadaajyam pashooghs taaghs chakre vaayavyaan aaranhyaan graamyaas cha ye The great Purusha, brilliant as the Sun, who is beyond exclusively darkness, I know him in my heart. Who knows the Purusha thus, att ains immortality in this very birth. I know not of another way to salvation.With innumerable heads, uncountable eyes, and multiple feet, He moves all over manifesting as all the creation. Verily, He is immeasurable, Beyond the grasp of the hands of men. That which is, was, and is to be, all of this is He al oneness, the everlasting, beyond all end, He alone is Lord of that. The institution is food, which hides, and ventures forth, He is that too. All that you see is but his glory. He is more than all of this. All of creation is but a fourth of him. Three parts eternal rest in him alone. Three parts of his argon beyond all this. All of this, is but a part. Again and again, all that eats, and that eats not appeared from this one part of His.And even the knower of this world, desires no more but to adore Him. Who burns as bright as fire in the Gods, who is their priest, eldest, who is the essence, of what is, we worship Him. The Gods who experienced Him, spread this word as the foremo st He, who with his heart knows Him thus, even we will be bound by him. Hree and Lakshmi are your consorts, Your two sides are the day and the night, the stars are your form. Healing are your words. Grant us our desires and our joys. Youre all. From the waters and earth does all appear As a builder he builds, as a smith he forges it. He, who was all before the all was. Tat tvam Asi Dr Sarma R V S N www. drsarma. in

Deadly Unna Essay

1. Describe the impression you form of Gary Black (Blacky) in the first 4 to 5 chapters of the novel. I get the impression that Blacky has a shy, quiet temperament and tends to keep his thoughts to himself. He looks curious beca consumption he asks a lot of questions and also anxious because he over conjectures situations. 2. Blackys community is literally divided into ii halves those who live in The Port and those who live at The Point. Make a list of the features of the town that you think represent life there and explain reasons for choosing them. Blackys community is a small, run down town with little to do and al virtually every ane knows each different. The Port is a sleepy coastal town. In winter, the exactly action in town is the local football competition and in summer the action revolves around the beach and the interest provided by the annual campers.3. Gary grows more and more anxious as his football teams majestic Final draws near. Discuss the reasons wherefore Gary is so stressed at this time. Gary is stressed about the Grand Final because he is playing as the first ruck and he isnt an overly talented football player. He has to play against the Thumper on the other team and that scares him because the Thumper is very intimidating and could badly injure him if he tries to stop him from getting a goal. Blacky also doesnt want to be known as a gutless wonder and that puts pres reliable on him to do well. 4. Gary is something of the team hero at the end of the Grand Final and is acknowledged with the clubs Best Team Man allow for the season. Gary appears a little uncomfortable with this recognition, why? Gary is uncomfortable about being awarded the Best Team Man award because his brother has won that award every season, hence why that is his nickname. Blacky was also uncomfortable with the award because it didnt intend to get in the mood of the Thumper, besides thats not what everyone thought.5. It is obvious that the issue of racism is a significant theme in deadly Unna. Choose four scenes/events/quotes from the text that you feel go to as evidence of the racism that exists in the community and provide a brief explanation of the reason/s why you chose each one. Be sure to include a chapter and page reference for each of your examples. Even though the Point was only half an hours drive for the Port, the two towns didnt have much to do with one another except for football. A more subtle sign of racism in the novel is how the Nungas use one side of the change rooms and the Goonyas use the other, not by force, besides because thats just the way it was. If racism didnt exist, the Nungas and the Goonyas would be able to use the change rooms together without feeling uncomfortable or as if they were two different groups. BOONGS PISS OFF was carved into the shed. Whoever wrote this is obviously showing racism, but Gary also participated in the racist comment by not scratching it out when he had seen it, when he usually s cratches out things he finds offensive to the great unwashed.When Gary and Clarence were at the jetty, Gary bumped into Darcy and had a conversation. During this, Darcy said to Gary, Just a word of advice from an old bugger whos seen a thing or two in his day. You be particular(prenominal) of these gins now, lad. Nice girls, but theyve all got the clap. Every last one of em. Darcy was being racist by generalizing the female aboriginals, not taking into perspective that he did not know all of them personally. At the pub, Mac told a joke to his customers, Did ya hear the one about the boong and the priest? He continues the joke by saying, And the priest says to the truckie, befoolt worry I got the black bastard with the door Although this action isnt as racist as telling a joke desire that directly to an Aboriginal, but it is notwith substructureing of ignorance and racism. also when everybody laughs at the joke except for Gary, who usually does, but didnt because of Dumby, Clare nce and Tommy. He had gotten to know them and realized that racism is wrong.6. bobber Black frequently describes Gary as being a gutless wonder. There is some suggestion that Gary agrees with this assessment at the start of the novel do you still think that he is a gutless wonder by the end of the story? Make a list of the key stepping-stones (events) in the story that you think illustrate (show) Garys transformation from being a gutless wonder to a brave, independent young man. Choose two stepping-stones from your list and discuss why you think they are important. I think at the end of the story Gary develops a lot more courage and independent. I believe he became this way by winning the Grand Final for his team and becoming appreciated more by his peers, flirting with that female camper Cathy and going against his fathers wishes and going to Dumby releases funeral. I chose the Grand Final because I think winning a medal and being congratulated by many people made Gary develop mo re confidence in his self. I also chose when he went to Dumbys funeral because even though he wasnt allowed to, he organised everything and took the risk of getting caught and facing the consequences to participate in the funeral. I think this gave him more courage and to do what he believed was right and to value his own opinion.7. Which kind do you think has the most influence on Gary as a person? Why? I think the relationship between Gary and Dumby Red influenced him the most because he changed Blackys views on racism and taught him to accept and understand the Aboriginal culture and realise how racist and judgmental people can be in society. 8. At what point in the story do you think Gary starts acting independently? That is, he starts making his own decisions rather than being influenced by his opinions and wishes of other. beg off your answer. I think the most significant part of the story when Gary becomes independent is when he makes the decision to sneak out and go to Du mby Reds funeral. 9. Deadly Unna is the story of a young mans quest to discover who he really is and what he believes in. Do you agree with this statement? Explain your answer. I agree with this statement because at the start of the novel Gary is a nervous teenager and by the end of the novel he makes and ends relationships, learns new morals and set through different people, trusts himself to make his own decisions and becomes more independent, courageous and develops a more defined, unique personality of his own.10. Most of the adult characters in Deadly Unna seem to be flawed in some way. Which of the adult characters do you consider to be the most deserving of praise? Why? I think Dumby Reds father deserved the most praise because he was always kind to the community and showed good manners to everyone unlike most of the adults in the novel. by and by his son was killed, he showed no anger towards Blacky when he showed up for the funeral, even though it would be difficult to sh ow any sympathy to someone who lives in the Port because of the racism and the obvious reason that his son was killed there.11. When Blacky and his brothers and sisters paint over the racist slur at the shed he remarks It was gone. Not forever, but for this night anyway. Why was he so purpose on removing the graffiti when he knows that someone is likely to write it again? I think he was intent on removing the graffiti because even though someone would write it again one day, he made a difference that night and took a stand against racism with his siblings. If a small group of people can change their view on racism, there is hope that more and more people can. Also because he would have felt proud of his self and his family.

A Good Man is Hard to Find Analysis

A serious populace is Hard to Find is a unretentive reputation written by Flannery OConnor, a material American writer and essayist. Her writing style reflects the ethnic relation in the South and her own Christian faith. The causation writes in third person modified point of view to present the tragic journey of a family who lived in Georgia in 1953. Bailey wants to take his family to Florida, just his mother, the granny disagrees with him because theres a dangerous illegal named The Misfit who is also on the way to Florida.Bailey ignores the nannas concern and headed to Florida. On the road, The kids and the granny persuade Bailey to drive them to the belief a woodlet which the grandmother visited when she was a lady. Unfortunately, the family puffs into an accident on the desolate dust road to the orchard. The only function the family can do is to wait for help, and it turns out that their help is n one(a) other than The Misfit and his buddies. The Misfit orders his buddies to take all the family members get out the grandmother into the wood and shoot them.Hopelessly, the grandmother calls The Misfit her child and wants to touch him on the shoulder, but this angers The Misfit. As a lead, he shoots the grandmother three times on the chest. The creator uses pic, point, and irony to instance the makeup that the tendency to talk through ones hat peoples actions and thoughts may introduce tragic outcomes to the complete ones. In the short report A Good Man is Hard to Find , the author applies both direct timberization and indirect image to exhibit the selfishness of the grandmother, the innocence of the children, and the aversion of The Misfit .In the exposition of the tier, the grandmother wants to go to Tennessee to visit her connections instead release to Florida, so she tells Bailey that he ought to take the kids somewhere else for a change so they would see diverse parts of the world and be board. They have never been to ea st Tennessee (OConnor 403). From this quote the readers can perceive that the grandmother is good at manipulating her son by give tongue to that going to Tennessee can be beneficial to the kids in order to achieve her own purpose.She also mentions that The Misfit is also on the way to Florida and she couldnt answer to her moral sense (OConnor 402) if she brings the kids to Florida. In this quote, the grandmother uses the word conscience to threat Bailey with the idea that he is going to put his children in danger, so he would give up the stir up to Florida. In Katherine Keils denomination OConnors Good Man is Hard to Find, Katherine analyzes A Good Man is Hard to Find and comments that the grandmother shows her indifference for creation by selfishly manipulating and nagging to get her way on the familys vacation (Keil 45).Keils analysis is reasonable because through the interactions amid the grandmother and other family members on the issue about the family trip, the grandmother is used to manipulate peoples decisions by pickings advantage of the vulnerable side of peoples mind and being selfish without knowing it herself. The kids, John Wesley and June Star, argon innocent compare to their selfish grandmother. subsequently the family encounter The Misfit in the country, John Wesley notices that The Misfit is h hoaring a gun, so he asks him What you got that gun for?(OConnor 410).Under this kind of circumstance, probably most of the people would be quiet in order to vacate retire, but John Wesley mentions the gun just because he is simply curious. Unfortunately, his inquiry brings The Misfit into action, and results in calamity. Although The Misfit is not present until the final pages of the score, he influences the myth from the exposition of the invention when the grandmother tells Bailey that he flees from the prison, and is on the way to Florida.The author uses a clear and detailed direct characterization to portray The Misfit when he starting signal appears in the story. The author calculates him as a man whose Hair just beginning to gray and he wore silver rimmed spectacles that gave him a scholarly advert. He had a long creased face and didnt have on some(prenominal) shirt or undershirt. He had on blue jeans that were too tight for him and was holding a sable hat and a gun. (OConnor 410) It is easy for the readers to realize that he is an antagonist from his appearance long ceased face, unsuited clothes, holding a gun, a typical soma of villains.The conversations between The Misfit and the grandmother also reveal the evil inside The Misfit. After the execution of Bailey and his son, The Misfit tells the grandmother that he found out the crime doesnt matter. You can do one thing or you can do another, kill a man or take a tire off his car, because sooner youre going to blockade what it was you done and just be punished for it(OConnor 414). John Desmonds, a professor of English at Whitman College made comment in his article that the Misfit acts under the fabrication that his actions are somehow good, i. e.good for him.Since he cannot make sense of his spiritual condition, he now tries to reduce ethical mystery to a perverse pleasure-pain doctrine(Desmond135). Desmonds comment reveals the characteristic of The Misfit because The Misfits demeanor exhibits that his values is tangled, and he has developed his own philosophy, which is evil and lawless. As a result, his philosophy blinded his conscience, and make his sinful actions gestate naturally appropriate to himself. Besides characterization, foreshadowing is also a significant literary element throughout the story .The author uses foreshadowing to give the story its air of suspense, and to hint the outcome of the story. At the beginning of the story, the grandmother refers to the news that The Misfit is aloose from the Federal Pen and headed toward Florida (OConnor 402). Initially, the grandmother just wants to use this scary news to exist Bailey, and tries to change his mind. The reference to a dangerous criminal raises a sign of hazardousness. The grandmothers dress on the day of departure also foreshadows the misfortune of the family.She had on navy blue blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a teeny white dot in the print. Her collars and cuffs were organdy trimmed with lace and at her neckline she had pinned a purple spray of cloth violets containing a sachet(OConnor 404). In the book unmindful Stories for Students, the author of the article Overview A Good Man is Hard to Find analysis that as the family prepares to embark on their vacation, the grandmother plans her outfit with an eye toward disaster( hapless Stories for Students 103).Wilsons analysis is fair because when people die, they usually are dressed in their best outfit, just like the grandmother is dressed in her best clothes, so its clear that the grandmother holds a pessimistic view on th e family trip. On their way to Florida, the family passed a large cotton field with five or sextupletsome graves fenced in the middle of it, like a grim island(OConnor 404). It is pretty disturbing for people who are on a family trip to see thing like graveyard, and the number of the graves clearly represent the six family members, including the baby. When the family are waiting for help after the accident, they encounter TheMisfit, who drives a big black knock about hearse-like automobile (OConnor 409). It is very obvious that the appearance of the car is a vigorous pattern of foreshadowing, which foreshadows the tragedy that is about to happen. In Arthur F. Betheas article, he states that OConnors villain is relentlessly associated with finis he worked as an undertaker, drives a black hearse-like automobile,(Bethea 239). Btheas interpretation is vigorous because the image of a hearse-like automobile gives rise to a bodeful ambience which perfectly foreshadows the debut of Th e Misfit.Other than characterization and foreshadowing, irony is another essential literary element that helps to carry out the purpose and the theme of the whole story. Both communicative irony and situational irony are used by the author in this story to illustrate how the grandmothers manipulative behaviors lead the whole family into deadly situation. In the exposition of the story, the grandmother warns Bailey that she wouldnt take her children in any direction with a criminal like that aloose in it (OConnor 402).Ironically, she is exactly the person who take the family into dangerousness when she deliberately excites the children in order to force Bailey to take them to see the plantation, where they collect The Misfit. In order to convince Bailey, the grandmother announces that taking the kids to the old plantation would be very educational for them(OConnor 408). To educate the children is not the purpose of the trip to the plantation in the grandmothers mind, it is just a e xcuse that used to disguise her selfishness.In Stanley Rennes article he comments that the grandmother is a blind old woman, a failed parent who has undone her own offspring, with a false and destructive dream of the past and an equally false and destructive self-perception in the present(Renner 127). Rennes analysis is reasonable because the grandmother incessantly wants others to accept her idea, and force his family members to do what she thinks is right and what she thinks is good for them, but the grandmother doesnt perceive that herself is being selfish and nostalgic all the time.As a result of her selfishness and nostalgia, the grandmother ultimately brings misfortune to the family. After the car accident, the kid says But nobodys killed(OConnor 409) with great disappointment. It is very awkward that a kid could has this kind of horrible thought, and it is an example of verbal irony because at the end of the story every family member gets killed yettually. Another irony h appens when the grandmother is giving her grandkids a lecture on respecting others.She announces that in the old times children were more respectful of their native states and their parents and everything else(OConnor 404), but at the same time, she saw an African American child on the roadside and says Oh look at that cute pickninny (OConnor 404). It is ironic that the grandmother is teaching her grandkids the importance of respect while she calls an African American child pickninny, which is disrespectful.In Stephen Brandys article he analysis and describe the grandmother as a old woman who is filled with the prejudices of her class and her time (Brandy 110). Brandys comment is agreeable because although the grandmothers conversations make her seems like a nice and tralatitious southern old lady, her mindless insult on African Americans reveals that the racism is rooted in her mind for a very long time that even herself does not notice it, or she ignore this issue deliberately. I the short story A Good Man is Hard to Find, the author applies characterization, foreshadowing, and irony to illustrate the theme that the tendency to manipulate peoples actions and thoughts may introduce tragic outcomes to the love ones. By using both direct and indirect characterization, the author is able to portray the characters in detail, and create a vivid image of interactions between characters.Foreshadowing is also a important literary element that the author applies in this short story because foreshadowing gives the story its air of suspense thus make the story more interesting and dramatic. Through both situational irony and verbal irony, the author shows how the grandmothers character sign brings misfortune to the family, and unlock the theme of the story. Being manipulative not only distances a person from his or her family, but also could cause trouble to the love ones.A Good Man is Hard to Find AnalysisA Good Man is Hard to Find is a short story written by Flanne ry OConnor, a significant American writer and essayist. Her writing style reflects the ethnic relation in the South and her own Christian faith. The author writes in third person limited point of view to portray the tragic journey of a family who lived in Georgia in 1953. Bailey wants to take his family to Florida, but his mother, the grandmother disagrees with him because theres a dangerous criminal named The Misfit who is also on the way to Florida.Bailey ignores the grandmothers concern and headed to Florida. On the road, The kids and the grandmother persuade Bailey to drive them to the see a plantation which the grandmother visited when she was a lady. Unfortunately, the family gets into an accident on the desolate dust road to the plantation. The only thing the family can do is to wait for help, and it turns out that their help is none other than The Misfit and his buddies. The Misfit orders his buddies to take all the family members except the grandmother into the wood and sho ot them.Hopelessly, the grandmother calls The Misfit her child and wants to touch him on the shoulder, but this angers The Misfit. As a result, he shoots the grandmother three times on the chest. The author uses characterization, foreshadowing, and irony to illustrate the theme that the tendency to manipulate peoples actions and thoughts may introduce tragic outcomes to the love ones.In the short story A Good Man is Hard to Find , the author applies both direct characterization and indirect characterization to exhibit the selfishness of the grandmother, the innocence of the children, and the wickedness of The Misfit .In the exposition of the story, the grandmother wants to go to Tennessee to visit her connections instead going to Florida, so she tells Bailey that he ought to take the kids somewhere else for a change so they would see different parts of the world and be board. They have never been to east Tennessee (OConnor 403). From this quote the readers can perceive that the gra ndmother is good at manipulating her son by saying that going to Tennessee can be beneficial to the kids in order to achieve her own purpose.She also mentions that The Misfit is also on the way to Florida and she couldnt answer to her conscience (OConnor 402) if she brings the kids to Florida. In this quote, the grandmother uses the word conscience to threat Bailey with the idea that he is going to put his children in danger, so he would give up the trip to Florida.In Katherine Keils article OConnors Good Man is Hard to Find, Katherine analyzes A Good Man is Hard to Find and comments that the grandmother shows her indifference for creation by selfishly manipulating and nagging to get her way on the familys vacation (Keil 45).Keils analysis is reasonable because through the interactions between the grandmother and other family members on the issue about the family trip, the grandmother is used to manipulate peoples decisions by taking advantage of the vulnerable side of peoples mind and being selfish without knowing it herself. The kids, John Wesley and June Star, are innocent compare to their selfish grandmother. After the family encounter The Misfit in the country, John Wesley notices that The Misfit is holding a gun, so he asks him What you got that gun for?(OConnor 410).Under this kind of circumstance, probably most of the people would be quiet in order to avoid trouble, but John Wesley mentions the gun just because he is simply curious. Unfortunately, his inquiry brings The Misfit into action, and results in tragedy. Although The Misfit is not present until the final pages of the story, he influences the story from the exposition of the story when the grandmother tells Bailey that he flees from the prison, and is on the way to Florida.The author uses a clear and detailed direct characterization to portray The Misfit when he first appears in the story. The author describes him as a man whose Hair just beginning to gray and he wore silver rimmed spectacles t hat gave him a scholarly look.He had a long creased face and didnt have on any shirt or undershirt. He had on blue jeans that were too tight for him and was holding a black hat and a gun. (OConnor 410) It is easy for the readers to realize that he is an antagonist from his appearance long ceased face, unsuited clothes, holding a gun, a typical image of villains.The conversations between The Misfit and the grandmother also reveal the evil inside The Misfit. After the execution of Bailey and his son, The Misfit tells the grandmother that he found out the crime doesnt matter. You can do one thing or you can do another, kill a man or take a tire off his car, because sooner youre going to forget what it was you done and just be punished for it(OConnor 414).John Desmonds, a professor of English at Whitman College made comment in his article that the Misfit acts under the untruth that his actions are somehow good, i. e.good for him. Since he cannot make sense of his spiritual condition, he now tries to reduce ethical mystery to a perverse pleasure-pain principle(Desmond135).Desmonds comment reveals the characteristic of The Misfit because The Misfits demeanor exhibits that his values is tangled, and he has developed his own philosophy, which is evil and lawless. As a result, his philosophy blinded his conscience, and make his sinful actions look naturally appropriate to himself. Besides characterization, foreshadowing is also a significant literary element throughout the story .The author uses foreshadowing to give the story its air of suspense, and to hint the outcome of the story. At the beginning of the story, the grandmother refers to the news that The Misfit is aloose from the Federal Pen and headed toward Florida (OConnor 402). Initially, the grandmother just wants to use this scary news to venture Bailey, and tries to change his mind. The reference to a dangerous criminal raises a sign of hazardousness. The grandmothers dress on the day of departure also f oreshadows the misfortune of the family.She had on navy blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a small white dot in the print. Her collars and cuffs were organdy trimmed with lace and at her neckline she had pinned a purple spray of cloth violets containing a sachet(OConnor 404). In the book Short Stories for Students, the author of the article Overview A Good Man is Hard to Find analysis that as the family prepares to embark on their vacation, the grandmother plans her outfit with an eye toward tragedy(Short Stories for Students 103).Wilsons analysis is fair because when people die, they usually are dressed in their best outfit, just like the grandmother is dressed in her best clothes, so its clear that the grandmother holds a pessimistic view on the family trip. On their way to Florida, the family passed a large cotton field with five or six graves fenced in the middle of it, like a small island(OConnor 404).It is pretty disturb ing for people who are on a family trip to see thing like graveyard, and the number of the graves clearly represent the six family members, including the baby. When the family are waiting for help after the accident, they encounter TheMisfit, who drives a big black battered hearse-like automobile (OConnor 409). It is very obvious that the appearance of the car is a vigorous example of foreshadowing, which foreshadows the tragedy that is about to happen. In Arthur F. Betheas article, he states that OConnors villain is relentlessly associated with expiration he worked as an undertaker, drives a black hearse-like automobile,(Bethea 239). Btheas interpretation is vigorous because the image of a hearse-like automobile gives rise to a bodeful ambience which perfectly foreshadows the debut of The Misfit.Other than characterization and foreshadowing, irony is another essential literary element that helps to carry out the purpose and the theme of the whole story. Both verbal irony and situ ational irony are used by the author in this story to illustrate how the grandmothers manipulative behaviors lead the whole family into deadly situation.In the exposition of the story, the grandmother warns Bailey that she wouldnt take her children in any direction with a criminal like that aloose in it (OConnor 402).Ironically, she is exactly the person who take the family into dangerousness when she deliberately excites the children in order to force Bailey to take them to see the plantation, where they meet The Misfit. In order to convince Bailey, the grandmother announces that taking the kids to the old plantation would be very educational for them(OConnor 408). To educate the children is not the purpose of the trip to the plantation in the grandmothers mind, it is just a excuse that used to disguise her selfishness.In Stanley Rennes article he comments that the grandmother is a blind old woman, a failed parent who has ruined her own offspring, with a false and destructive dream of the past and an equally false and destructive self-perception in the present(Renner 127).Rennes analysis is reasonable because the grandmother always wants others to accept her idea, and force his family members to do what she thinks is right and what she thinks is good for them, but the grandmother doesnt perceive that herself is being selfish and nostalgic all the time.As a result of her selfishness and nostalgia, the grandmother ultimately brings misfortune to the family. After the car accident, the kid says But nobodys killed(OConnor 409) with great disappointment. It is very awkward that a kid could has this kind of horrible thought, and it is an example of verbal irony because at the end of the story every family member gets killed eventually. Another irony happens when the grandmother is giving her grandkids a lecture on respecting others.She announces that in the old times children were more respectful of their native states and their parents and everything else(OConnor 404), but at the same time, she saw an African American child on the roadside and says Oh look at that cute pickninny (OConnor 404). It is ironic that the grandmother is teaching her grandkids the importance of respect while she calls an African American child pickninny, which is disrespectful.In Stephen Brandys article he analysis and describe the grandmother as a old woman who is filled with the prejudices of her class and her time (Brandy 110). Brandys comment is agreeable because although the grandmothers conversations make her seems like a nice and traditional Southern old lady, her mindless insult on African Americans reveals that the racism is rooted in her mind for a very long time that even herself does not notice it, or she ignore this issue deliberately.I the short story A Good Man is Hard to Find, the author applies characterization, foreshadowing, and irony to illustrate the theme that the tendency to manipulate peoples actions and thoughts may introduce tragic outcome s to the love ones. By using both direct and indirect characterization, the author is able to portray the characters in detail, and create a vivid image of interactions between characters.Foreshadowing is also a important literary element that the author applies in this short story because foreshadowing gives the story its air of suspense thus make the story more interesting and dramatic. Through both situational irony and verbal irony, the author shows how the grandmothers character trait brings misfortune to the family, and unlock the theme of the story. Being manipulative not only distances a person from his or her family, but also could cause trouble to the love ones.

Research proposal on press freedom

The close proximity to Eugene ensures a steady flow of customers. MGSG is a start-up grower and distributor of exotic salad greens for restaurants and respective(prenominal) consumers. MGSG is located in Blue River, Oregon and serves the southern Willamette Valley.M6SGs objectives are to develop a product-based company whose goal is to exceed customers expectations, increase roduction efficiency by 10% a year, and lastly, and develop a sustainable farm business, able to survive off their cash flow. Products MGSG will sell a spring mix of salad domain greens. These greens will include but are not limited to red leaf, arugula, radicchio, mustard greens, endive, and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.The Market MGSG has decided to target two distinct market segments, individualist customers and restaurants. The individual customers will purchase greens from MGSG at the T uesday and Saturday Farmers Market. This segment is growing at 12% and has 12,000 potential customers. The second segment is local restaurants. This market is smaller at only 28 potential customers, but is more consistent in demand throughout the year. Competitive Edge MGSG has two competitive edges that will encourage them maintain strong growth rates, ncreasing their market penetration.The first edge is quality. MGSG prides themselves on the advanced quality of exotic salad greens. Greens that do not meet MGSG high standards of quality are rejected as imperfects and go to a not-for-profit food bank. M6SGs second competitive edge is their flexibility. The entire farm has been set up to forego them to change crops or scale existing crops to meet demand. This is highly unusual as most farms are unable to change crops mid year. Management MGSG is lead by Heidi Ponic.Heidi initially got her start in growing while working at a greenhouse. After college, Heidi went to work for a larg e grass seminal fluid company. This experience is what solidified Heidis desire to continue working in an agricultural capacity. Soon after her experience at the Willamette Seed Company she decided to levy in Oregon State Universitys Master of Horticulture Program. Heidis Masters provided her with requisite detail and skills to develop her own farm business research proposal on public press freedom By Jkamaleki

Imc Plan of Cadbury Essay

Integrated communication sellingIntegrated Marketing Communication (IMC) is an approach to brand communications where the different modes fix together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brands core message. Its polish is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.Marketing ps1) Product (Cadbury cherry is our output) Products are the goods and services that your byplay provides for sale to your station market. When developing a product you should con attituder quality, design, features, packaging, customer service and any subsequent after-sales service. 2) Promotion refers to the act of communicating the benefits and value of your product to c onsumers. It then involves persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion. 3) Place is in regards to distribution, location and methods of acquire the product to the customer. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers.Target audiencea propose audience, is a circumstantial company of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000) For example, if a company sells peeled diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of her husband and child. A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men senior(a) 2030 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) and determining the targetaudience is one of the most important activities in marketing management. Target audience would be especially children of 5-10 ages as well as woman alsoCommunication objectivesCommunications objectives include(1) creating awareness(2) imparting knowledge(3) projecting an image(4) shaping attitudes(5) stimulating a want or desire(6) Effecting a sale.Creative strategiesDifferent creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. One of the most important components of an integrated marketing communications program is the message. It will be obvious that there are a myriad of ways to convey a marketing communication message. However, underlying all of these messages is a creative strategy that involves determining what the marketing communication message will recite or communicate, and creative tactics dealing with how the message strategy will be implemented or executed.Planning Creative StrategyThose who work on the creative side of marketing communication often face a real challenge. They must take all the research, creative briefs, strategy statements, communication objectives and former(a) inputs and transform them into an marketing communication message. Their job is to write copy, design layouts and illustrations and produce commercials that communicate effectively. Marketers usually hire marketing communication agencies to develop and implement their marketing communication campaigns because they are specialists in the creative function of marketing communication. However, it is important to point out that the development of creative strategy also involves representatives from the client side and other people in the agency as well as the creative staff.Media planThe process of establishing the exact media vehicles to be used for advertising. Advertising media mainly include* Television* Radio* Newspapers* Magazines (consumer and trade)* Outdoor billboards* Public transportation* Yellow Pages* Direct mail* Specialty advertising (on items such as matchbooks, pencils, calendars, telephone pads, obtain bags and so on)* Other media (catalogs, samples, handouts, brochures, newsletters and so on)

A Study on Consumer Perception on Nokia

A turn over on consumer perception on nokia ph angiotensin-converting enzyme in Kanyakumari district Introduction- Nokia phone is the biggest brand participation industry globally. it is most chepaest which gave more Features. Nokia provide the cheapest rates according to other competitors and well known for the lowly price all over the price. People argon ready to pay extra but fate the good back from the usage of the winding and want that and expact for the long time time usage from the mobile.The biggest acquire of the nokia mobile phones are that they are good in resold price ,a less loss can be expected as to others mobile phones. the nokia was awarded and continously on the first price for the best mobile from the last 5 years. The first camera on the mobile was invented by the nokia mobiles phones ever in the securities industry and it blust all the mart and taken the place ,which put the others in a big trouble for not seling there mobiles phones.The nokia was the ch anging its features day by the as the first camera and the tourch light music nd radio in it . Most of the time now mobiles phones are using as for the business purposes. The camera was best in the battery timings and still known well for the battery timings its battery works more then the one day and the lower class always appriciate the nokia for the best battery providing in the mobiles phones with the lowest price. Acheivements of nokia-The achevements of nokia is that they are attempt to provide the best mobiles prices and well satisfaction to there engagementr . the nokia always focuses on the goals how to improve to posture the attention of there there user who appriciate the nokia and day by day there for they bringign the changes in the mobiles phones callable to the greediness of the smart phones the nokia has lost its importance in the market becouse it does not follow the same conidion as the other. Nokia market-The nokia is now getting the weak in the market but sti ll only the low class people use this mobile phone as they can afford and its too sacrosanct in even physically as well . the first mobile was 3310 which made the huge market of the this set and then after like 1112,1110 and so on. The blast in market was also when the nokia claim the n71 ,n91 n8 and many others like this becouse the memory card and built in memory was introduce by the nokia mobile phones The nokia starting inventions-The nokia mobiles phones were the biggest phones becouse there there size of it was too large and the customers feel ord to use this phones as of the size is the big but later when it convert and change it into the small and like the mobiles they 3310 then people appricaite it. at present the mobile charger are also available in the market in as they are called as usb charger it is easy to use even the car while travelling you can use it for the cahrging and now more comfortable is that thses chargers are also availble in the sort of bluetooth.