Service Marketing Management

TITLE PAGE Subject MKT8003 answer Marketing Management grant 1 (Individual assignment) Title of Assignment Marketing Audit Report bivouacking v Sdn Bhd sum up Word Count 2000 words Date of Submission 31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prep ard for pack fiver to indicate how the organization is currently performing in their value train. The report is prep ard based on secondary data ga at that placed from reliable sources which is available online.In this report the background of ring five-spot lift lyceum is explained to understand the current internal resources and capabilities in its prep atomic number 18dness for servicing their tar repair node in Malaysia local market. The finding of issue status as, everywhere every last(predicate) and study issues of the company as be start, Overall camp out quintuplet are current in gritty- eat up client focus and in fact the majority of regular climbers are not in the high-end categories. Although the facility and technology is excellent advance compare to some others adversarys, the footing of attend to has clearly return it is unaffordable to the middle class, thence that is lack of nonchalant head counts.The major problem is lacking of promotion, multitude Five current intentions the st postgy of word-of-mouth, as per research 100% of interviewee get the know Camp Five as from friends-to-friends referral only, many other promotions shall be implemented as to improve on the performance bequeath be repointn in TOW analysis in this assignment. TITLE PAGE Contents TITLE PAGE1 EXECUTIVE SUMMARY2 1. 0 PURPOSE OF radical4 2. 0 THE INTRODUCTION4 3. 0 TARGET CUSTOMER7 4. 0 EXTERNAL ANALYSIS8 5. 0 INTERNAL ANALYSIS12 6. 0Service shade abridgment13 7. 0 SWOT ANALYSIS16 8. 0 TOW17 9. 0 CONCLUSION19 10. 0 LIST OF REFERANCE19 1 APENDIX SURVEY FORM21 How Do You Rate Your Climbing? 22 1. 0 PURPOSE OF REPORT (222words) This is a continuous of audit report of Camp Fiv e Sdn Bhd, The propose of this report is to present the service step from organization vista and customer perspective point of view in delivering and receiving the service in service marketing aspect. The elements covers include the internal & external analysis of organization, gap between the customers perception and expectation. Those factors leave alvirtuoso influence on to the organization and its work from the lycee toward the end consumer directly or indirectly.It is to help the organization to understand more about their customer and prescribed of new customer. Same prison term the current marketing promotion plan must be implementing in an effective way on it services reference reach the company targeted headcount for the gym. Scope of report, this report will cover the analysis in phase one, the sources of the report is based on some level of internet resources, but mostly is from interview with customers and my friends as the employee which is working in the comp any as manger positions.The inspireation of this service marketing audit will be done in phase two of the following of this report. The monitoring of service will be from time to time based and this marketing service audit report accuracy credibility will remain valid for the next six month period. 2. 0 THE INTRODUCTION OVERVIEW OF THE SERVICE ORGANIZATION (335words) 2. 1 Brief Background Camp Five is a place provides training and a place for training, working out and meets new friends. It is facilitated with raise wall, cafe, Pro shop, high technology shower, kid place area and inspectorial training programs.Training program is designed for children, beginners, leisure and advance climber or masses can come for Yoga classes too. The move up gym is operating under Switzerland management. The wall was built by climbing wall BLOCX Sdn Bhd, which is the partnership company with Camp Five, Blocxs current major wander are building and developing rock climbing wall around Asia region , they head quarter is fold upd in Oberwil Switzerland, the other office is located impudently Mexico America, Colombia sec America and Shah Alam Malaysia.Camp Five Sdn Bhd started its operation since 2005 in Malaysia, located inside famous landmark shopping center of Kuala Lumpur The One Utama obtain Complex. The internal gyms environment is housed in 10m high air-conditioned glass tower, a-state-of-the-art climbing facility inside a shopping center, next to major business suite ex heightenable TV3 and IBM office, Hotel, colleges and international schools resembling KDU and KBU, hotel and the high end household area.For first time customer, it is a must to join the climbing class they need to pass on climber safe examination and If you are first time in this gym customer need to pass soulfulnessal climbing skill testing section is need before customer are able to limp-in and use for the service. 2. 2 The Service Blue bell ringer The steps of servicing process of Camp Fi ve has provided as per below (Regular Customer) Regular Customer Steps of Blueprint Camp Five Step 1 Customer Arrived to gym Step 8 interact with friends start to climb Step 2 Registration Step 9 Trainer provide training Step 3 Check in, payment and letting of gears Step 10 Customer received training Step 4 Collect entrance fee and drop the constituent card Step 11 Take beg from lock, shower and change attire Step 5 Updates system with payment Step 12 Return the member card attract rented gears Step 6 Change attire and keep beg at locker Step 13 Collect member card and process check out Step 7 Put on climbing gears Step 14 Customer leaving the gymThe servicing purpose of Camp Five has provided as per below (Regular New customers) It is content with 14 steps of service blueprint for regular and new customers with the service supports, support process, back show, on stage and customer action show. 2. 3 The Marketing Mix 7Ps According to Kotabe and Helsen (2011, p332) co mpanies can pursue three global strategies to penetrate foreign market, which is harvesting extension, harvest-home adaptation and product invention.THE MARKETING MIX FOR CAMP louver SERVICES harvest-home Climbing gym, Yoga class, Climbing training, Corporate team building, Sales of climbing gear, Rental of gear Place Outlet hole- lyceum center Promotion Membership fees discount, Training course discount, Selected item discount via Internet, Face-to-face, Facebook. Pricing High price for per entry Average price for membership 3 month-1 year. People Student, Professional climber, Leisure climber, Working Adult, House wife, Children, Trainer Physical Evidence Innovative design, puff up maintain of climbing equipment, Tidy uniform, Membership cards, Clean and advance washroom. Processes From they enter the gym to exiting the gym. Fast payment process, Paid before entered, Simple check in process, High customer involvement, Well of training flows. 3. 0 TARGET CUSTOMER ( 116words) The type of target customer is sports oriented they maybe experience climber, leisure climber and explorer.This is Malaysian or non-Malaysia, working, living and studying within 15km from Bandar Utama area, male 50% and female 50% with the minimum earning of salary RM4000 to RM20,000 with some western culture background. Camp Fives targeted customer can be separated into the following companys, 1. Student 2. Foreign Resident 1. Working Adult 1. Corporate & School Group Description 1 Student Majority are from 15-25 years old, young male and female. Foreign students who follow their family came and living in Malaysia or coming in alone with the purpose of further educations.As financial supported by their parents with background mostly associated with high-end society, therefore cultural is more open to adventure sports with more buying power for pleasure skinny. 2 Foreign Resident Work migration under the foreign resident, coming in and working here as temporary for cer tain project for 1-5 years, with precise high income on fairish at lease RM 20,000 or more per month. Seeking for high quality lifestyle with high purchasing power, Caucasian or Asia came from high-technologys country. 3 Working Adult Locate Malaysian customer, working, living or studying around Petaling Jaya or KL area. In average a working person with personal income of minimum RM4000, male or female with high education level, outgoing personality and equal sport. 4 Corporate School Group customer is those will like to come for as a company or schools event targeted for corporate team building function is not a crook activity. circuit card 3a In the hierarchy of effect model, customer was visit to this gym are existential influence on behavior. Affect Behavior Cognitive.First come from their expression want to try this climbing experience, and then they took action to climb lastly learning process. 4. 0 EXTERNAL ANALYSIS 4. 1 PESTAL ANALYSIS OF CAMP quintuple (290word s) A PESTEL Analysis of Camp Five Sdn Bhd, this model is designed bank note on the macro-environment could effect on the organization. Includes with Political, Economic, Social, Technical environmental and Legal issue, on average social issue carries the most weight in the climbing gym industrial, payable to it is an experiential goods and services. Factor IncludesPolitical Change trading rules, tax, change in government. Economic Interest rates, exchange rates, national income, inflation Social Ageing population, attitudes to work, income distribution, customer taste, education levels, migration flow and working hours of customer Technological Innovation, new product development, rate of technological obsolescence, safety drinking water system, online advertising Environmental Reduce use of paper, encourage cotton towel, global warming, environmental issues Legal e. g. controversy law, health and safety, employment law, business law remit 4aDETAIL OF PESTEL ANALYSIS IN CHART Political Factors Change in trading rules, Camp Five it is owe by a Sweden Company may influence the business trading terms. Tax, the rate will change in rock climbing product and equipment, all climbing equipment is imported good. If government is not stable company may re-locate in the investment in other part of SE Asia. Economy Factors transpose rates will influence of company income, because company HQ is in Europe. National incomes and unemployment rate, determinate customer willingness to spend on leisure product like gym servicing.Inflation rate will influence on the wages of staff and operation expense, exchange rate of equipment, imputable to the product are all imported, when Euro and buck price down. Social Factors Customer change in taste in switching of interest in this gym, aging of society, if this city gets older than the target group (aged of 14-45) will the target customer group will get smaller. Education and income level amplifications, people tent to conce rn more with health issue and increase in working-out in gym. If working hours increase the number member able to visit at week days will decrease.Migration flows increases our customer will increase, and due to climbing sport is more popular in foreign country. Technology Factors The uses and for sales climbing devices and equipment is important product in our Pro-Shop, and the technology world use to with in the gym, free Wi-Fi connection, fully air-conditions, high technology shower systems, water filler give customer with a confinable gym environment as wellhead as the auto- belaying device, customer can still climb while waiting for their buddies arrived. Legal Factors Climbing environment is designed with anti-fire and safety pat material and cushions.It is everlastingly monitored by instruction eying around. Safety training and handbook ensure all customers understand the safety rules in the climbing gym and rules of use climbing equipment. employ rules follow as per Mal aysia government guideline in employment handbook. Camp Five apply Malaysia Law system where the mother company from Sweden applies EU law. Environmental Factors Encourage customer and staff reduces on use of plastic water bottom and encouraging drinking in refilled directly from pipe, recycle bin services is provided. Encourage customer to use cotton towel in the gym and cafe instant of paper.Weather change, determines people likeness to climbing interior or outdoor(a) the day and the location, lax access to gym. Table 4b 4. 2 Porter Five Forces of Macro Environmental Analysis The use for porter five forces analysis is the measure the threat within the competitor and business. The key rating system have been applied as per following, Key order System (1. Very Poor, 2. Poor, 3. Neutral, 4. Good, 5. Very Good) The Rating System Porter 5 Forces of Camp Five 5 Forces Camp Five Cyberjaya Adventure Mad Monkey 1. Existing rivalry 3 3 2 2. New entering 3 2 1 . B. P of Buyer 5 3 3 4. Threat Substitute 5 3 2 5. B. P of Suppliers 3 4 2 Total 19 15 10 Rating System very poor-1 very good- 5 Table 4b The detail of Porter Five Forces will be explained as per below chart (4c) Porters Five Forces of Competitive Position 2. New entering Medium there is the only gym within 20km from the resident, technology is in way advance than other, due to the built cost is high, but competitor can built in cheaper gym with lower cost. 5. Bargaining Power of Supplier 3.Bargaining Power of Buyer 1. Existing Rivalry Medium, the product has substitutes and minimal switching costs, which result in low competitive pressures in the supply side. at the medium stage, although the quality and service is very good but there is still many customer select to go for low price choice lead to high degree of differentiation, therefore can be competitive. Buyer low stage the high end customer will preferred to purchase with receiving the best quality of service t han switching to look for other alternative. 4.Threat Substitute Low level, as the product is same but the quality of facility and lifestyle is unlikely to be change by it taste. Table 4c 4. 3 Industry Analysis Due to this is a experiential goods in terms of economy and political will influence on change in it price, the great run of bargaining power with buyer and provider are at every low risk, only seeing the possibility of new gym within this area can be compete with Camp Five but the possibility is still low, high chance of customer may lost interest and less visiting, due to friends, time of work and other reason. . 4 Customer Analysis The collection of data from customer analysis is conducted in face-to-face interview and subject area format, it is target to understand the customer unavoidably and current marketing trends towards satisfaction measuring in the climbing gym environment by service provided located with Klang Valley area. 4. 5 Competitor Analysis Major competitor rock climbing gym within Malaysia, provided climbing service to rock climber, will be cyberjaya adventure center in Cyber Jaya, MadMonkey indoor bouldering center in Wangsa Maju, Shah Alam outdoor adventure in Shah Alam and The factory climbing gym in Subang Jaya. They provide service like top-rope climbing, bouldering wall, travels walls and lead wall climbing, so far only Camp Five and Cyber Jaya Adventure was able to provide all the service in one center. The price as quality show as below, 5. 0 INTERNAL ANALYSIS 5. 1 Resource Competency Analysis The uniqueness of Camp Five has believed in providing the best environment and the best service in Asia, with high quality level of modern lifestyle and beauty of sports.And all employees in any position and time are responsible to customer safety first, staff must curb action to help and remain ensuring the individual safeness in climbing environment. 5. 2 Share Holders Analysis The matrix below shown in table below i s applied to show the internal and external stakeholders that have direct or indirect impact on the growth of the business. grandeur of stakeholder High Low Influence of stakeholder High Key group Silent group Partners Government Ministry of Environment Management, Shareholders New investor Low Vocal Group moot group Employees Individual customers Marketing teams Contractor Agents, Cleaner Distributors Table 5a Stakeholder Analysis The key groups are partners, management, other shareholders and new investor. The customer groups are the key to the extract of the business. The faster the target market will turn into royal customer, gym can sustain and growth in its business operation and provides in dogmatic growth. 5. Performance Analysis Current the sales of the organization is the low head count especially in low season like long humankind holiday times, although we have a big number of members but however they are non-actives, the targeted market share of customer group has not been achieved, overall make it on the long term membership customer which sign up for 6month-1 years membership. That could count on average of 40% of total business. The others revenue are selling on climbing equipment, team building outdoor projects for groups and climb pays per entrance. . 0Service Quality Analysis (298words) To measure the service quality of Camp Five I have provided the analysis based on face-to-face go off with interviewee with purchasing experience in Camp Five Climbing Gym, the analysis result show as below. (The full version of service survey form is reference in the appendix) The SERQUAL Model analysis will based on question 3-15 only, show as per below, SERQUAL Model of Service Survey Q Survey Questions 1 2 3 4 5 Q being answers Total score No. f Interviewee Means 1 First time to this gym 60 600 n/a 60 n/a 2 How do you know this Gym 60 600 n/a 60 n/a Rate you overall experience (Scoring System da ta are serve for the GAP analysis) 3 Were you server cultivated? (If No-1, Yes- 5) 60 60 300 60 5 4 Were you server -Informative? (If No-1, Yes -5) 20 40 60 260 60 3. 7 5 Rate of total expectation 60 60 240 60 4 6 Staff helpfulness 10 40 10 60 240 60 4 7 The price of entrance fees 20 10 20 10 60 140 60 2. 8 The attribute of the gym 10 40 10 60 240 60 4 9 Varieties of climb 10 40 10 60 240 60 4 10 toilet facility of this location 40 20 60 260 60 4. 3 11 Clean 10 20 30 60 260 60 4. 3 12 Environment safety 40 20 60 260 60 4. 3 13 Training experience 10 10 20 60 60 3 14 Quality gear for rent 10 20 10 40 120 60 4 15 Rate over climb experience 50 10 60 250 60 4. 2 Personal particulars 16 sexual activity 20 40 60 The details of this survey are provided in survey form on appendix at last page of this report. 17 Age 20 30 10 60 18 monthly Income group 50 10 60 19 Frequency of visiting 40 10 10 60 20 stick out to join membership 30 10 40 21 Already member? 30 30 60 21A Which member plan? 10 10 10 30 Table 6a As per the rating system and survey 100% of customer gets to know about this gym by friends referral, as per survey the promotion is not strange enough in its attraction to new walk in customer. QUOTA SAMPLING QUOTA SAMPLING Race No. Survey % Chinese manly 8 13% Female 12 20% Malay Male 5 8% Female 5 8% Indian Male 2 3% Female 2 3% Forigner Male 13 22% Female 13 22% Total 60 100% Table 6b As per quota sampling analysis shows that the 34%Chinese, 16% Malay, 6% Indian and 44% Foreigner participant in the survey analysis. Overall customer were being serve courteous in scoring at the highest at 5, and the price of entrance fees score at the lowest at 2. only. Interpreted the staff has a good relationship and treated customer as very important, but however the price is disappointing from customers point of view. GAP ANALYSIS CUSTOMER light EXPECTATION ANALYSIS Provider Gap Customer Expectation Customer Perception GAP Listening Gap 4 3 (1) Service devise and Standards Gap 4 4 0 Service Performance Gap 4 1 (3) Communication Gap 5 5 0 Total 17 13 -4 Dis-confirmation GAP Low-1, High-5 Table 6c Disconfirmation GapAs Disconfirmation model, as in the GAP model table shows in total of -4 dis confirmation Gap between customer perception and expectations. Overall they score the highest gap -3 of performance gap, operation staff need to improves on its service performance skills in term of the white-hotness of toilet, change in water filler, repairing of rental climbing equipment, quality of training and redesign the current price package. The communication and listening wish is very good scored at 0 gap means the customer is very satisfied with the current communication service of employee. . 0 SWOT ANALYSIS (242words) As per chart, show CAMP FIVE has more advantage in s trengths and opportunity as compare to the weakness and treats it has shown a positive growth in the future. The further explanation will be shown as below. Strengths Weakness High in technology To pricy Strong employee capital High operation expensive Largest climbing gym in Asia stipulate to a small customer group from interests Convenience of location Good environment Opportunity Treats Expend to new customer via more promotion Product substitution Give FOC test climb section and tight-up promote Change of customer taste Tight up with government Low season world(prenominal) and locate competition Table 7a SWOT ANALYSIS IN DETAILS Strengths The strengths of Camp five they provides high technologies in wall climbing technologies following the current and most up-dated as Europe standard, theyre the largest gym also the best climbing in Malaysia, further Malaysia Climbing Campion is working under Camp Five, all others is also professional certified training by UIAA. They are 10,000 square feet with located inside a shopping hall, gives customer all connivances, justifiedly in the middle of city. Weakness Price is too high for medium end climber or either some student which have time to come as compare to the others gym is about 25-40% higher than other like PutraJaya adventure and Mad Monkey gym, although they does not have the same location advantage. High operation cost, due to the rental, hiring of employee with design maintain and operating, they also have small customer group with attracted to this sports. Opportunity Customer group can be increase into varies of group including, student, working, employee and government, open new market, increase in brand royalty and awareness. Increase in open competition number of event for members link with international, tight up with UIAA Treats Customer may change in interest of climbing, low season people prefer going for holiday, change location to climb. Table 7b 8. 0 TOW TOWS (50wor ds)A TOW Analysis to the advance of SWOT to specific the elements of service marketing address Intangibility, perishability, co-production, customer contact people, material evidence using Strength and Opportunity, Weaknesses and Opportunity, Strength and Threat, lastly Weaknesses and Threat (WT) exhibiting as per followings. INTERNAL STRENGTHS INTERNAL WEAKNESS 1. High in technology 2. Strong employee capital 3. Largest climbing gym in Asia 4. Convenience of location 5. Good environment 1. To pricy 2. High operation expensive 3.Limit to a small customer group from interests EXTERNAL OPPRTUNITIES SO STRATEGIES WO STRATEGIES 1. Give FOC test climb section and tight-up promote 2. Tight up with government 3. International and locate competition 1. Increase on marketing tight up with government project. 2. Tight up with more international competition host in Camp 5 3. Create more events and create awareness through press and news. 4. Get free climb section with event tight up with mall. 5. publicise in Asia Climbing magazine. 1. Re-structure the price 2.Increase the sales volume after to co-operate rate, eg. IBM, One World Hotel staff and tourist discount rate, increase customer group. 3. advertize in tourism Malaysia. 4. Reduces on the use on electricity saving operation cost. 5. Attract external customer to try rock climbing EXTERNAL panic ST STRATEGIES WT STRATEGIES 1. Product substitution 2. Change of customer taste 3. Low season 1. Increase in brand royalty 2. Arrange more activity to get member together again 3. Give special promotion at low season/ week days . target more office people and encourage them to come after office hours. 1. Avoid too much promotion rules in joining the membership 2. Promote friends-friends or buy one get one member free to crease interest of new members. 3. Let people enjoy this place more than other gym 4. Promote gym member switching discount or give 3 hours free personal training. Table 8a Strength and O pportunity (SO) By increase project from different dimension, attract more opportunity and take advantage of the good location.Increase events example in 2006 the World Cup Europe climber from UIAA attends to climbing during dressing for competition includes with national climbing team from Italy, France, Austria, Slovenia, Spain, Switzerland, and Germany etc. Weaknesses and Opportunity (WO) Make adjustment to the price and open up new market group like one world hotel tourist discount or business discount, VISA card member promotions, one-card member test climb section, promote the selling stiffness in Point-to point exchange gift credit card promotion.Strength and Threat (ST) Use event to increase the brand royalty to passed , current and future customers. Target more people from the office around the gym to come, make road show to promote the gym and facilities. Weaknesses and Threat (WT) Try to make the promotion easy for customer to purchase try to avoid many Purchase to Purchase rules, try to give customer benefit able and interesting, when the headcount reaches the target (set a target) than cut of the special promotion and keep the regular promotion just to keep the royalty customers. 9. 0 CONCLUSION (215words)This report concludes that Camp Five is good place to youth people to work-out and meet new friends, Camp Five has the great quality and it is very suitable for the Malaysian marketing in it expansion. thus far in total they are lack of awareness, as rock climbing is still a very new sport for Malaysia as compare to the west, therefore promotion is an essential. Overall customer has a good rating with the service provided by Camp Five but however due to the other competitor in the marketing has some influence on customer perspective therefore the building the brand and royalty customer with in the climbing net profit is important.Customer overall has a high interest in rock climbing and I can see they are quite royal to the interest, but due to the most majority of climbing is in the low-middle end, rating of customer the price over is too high and not expectable by most long term climber, they will prefer to seek for other alternative to climb although the location may not be as convenience. Camp Five should take customer in as lower price and get more royalty customer, focus on headcount is not important, however the suggestion for Camp Five will be presented in phase 2 of the assignment. 0. 0 LIST OF REFERANCE Company Research 1. Camp Five Sdn Bhd 2012, viewed 31 July 2012, http//camp5. com/ 2. BLOCX Sdn Bhd 2012, viewed 30 July 2012, http//www. blocx. com/projects/camp5. hypertext mark-up language 3. Alpine 2012, viewed 2 Aug 2012, http//amga. com/programs/alpine_AGE. php 4. UIAA 2012, viewed 21Aug2012, www. theuiaa. org/ PESTEL Analysis 5. PESTEL analysis of the macro-environment by Oxford University Press. 2007, viewed 31 Jul 2012, http//www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. ht m 6.PESTLE analysis history and application by CIPD. Retrieved Nov 2010, viewed 30 Jul 2012, http//rapidbi. com/the-pestle-analysis-tool/ Blue Print 7. Kotler,P,Brown, L, Adams,S Armstrong, G2004, Marketing, 6th edn, Pearson Education, Australia 8. Shostack, GL 1992, Understanding services through blueprinting, in T Swartz, D Brown S Brown(eds), Advances in services marketing and management, vol. 1,JAI Press, 9. Greenwich, CT, pp. 75-90. 10. Dr C. Thomas Oliva(2012), Basic blueprint reading and sketching 50 th edn, Thomas Delmar. 11.Newell Frederich(1926), customer relationship management in the new era of internal marketing, New York, London McGraw-Hill, 2000 12. Valarie A. Zeithaml, Mary Jo Bitner and Dawayne Gremler (2008), Service Marketing Integrating customer focus across the firm 5th ed. Service Marketing 13. Christopher Lovelock and Jochen Wirtz (2011), Services Marketing People, Technology, Strategy. 7th ed. , Upper Saddle River, New Jersey Prentice Hall Porters Model 1 4. Chapman, A 2004-2009, Porters Five Forces Model, BusinessBalls. com, Leicester, England, viewed 19 August 2011, http//www. usinessballs. com/portersfiveforcesofcompetition. htm Others 15. CIA 2012, The worldfact book, viewed 10 Aug 2012, https//www. cia. gov/library/publications/the-world-factbook 16. Konopka, G. (1973) Requirements for rock-loving Development of Adolescent Youth, Adolescence. VIII(31), p. 24. 17. Thomas, A. (2003) Psychology of Adolescents, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88 11 APENDIX SURVEY FORM A survey forms has adjoin as the result outcome of interview with Camp Fives customer. CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing?We are act to providing you with the best climbing experience possible, so we welcome your comments. satisfy fill out this questionnaire and place it in the box in our check-out reception counter. Thank you are you a first time coming to this climbing gym? YesNo How do you know ab out this climbing gym? AdsReferralOnline/LearnOthers Website from Vision recreate specify __________________ * * How do rate the total expectation with us, please rate as per below. The reliability of the staff 12345 DisappointingExceptional The willingness the staff Helpfulness or friendliness 12345DisappointingExceptional Was you serve Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments.Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify __________________ * * How do rate the total expectation with us, please rate as per below. The reliability of the staff 12345 DisappointingExceptional The willingness the staff Helpfulness or friendliness 12345 DisappointingExceptional Was you serve Courteous? Informative? YesNoYesNo The price of entrance fees. 12345DisappointingExceptional The attribute of the gym Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 1234 5 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month one time every 2 months Other Do you plan to join to our gyms membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training exper ience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. (If any) 12345DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gyms membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more unforgettable to you? What training course did you interpreted? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping CentreBandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http//www. camp5. com emailprotected com * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http//www. camp5. com emailprotected com